Norbert Elliot's Web-Page

Mattel: Global Crisis Communication at Play

Author: Stephanie Robinson

Case Objective

UBS's Crisis of Disclosure: A Case Study
Author: Kenny Kistler

Case Objective

Does Outsourcing to India Level the Playing Field, and is America Ready?

Author: Sharon Thomas

Case Objective

Case Study: Dell Hell :The Impact of Social Media on Corporate Communication

Author: Kim Williams

Case Objective:

Jack Welch & GE: Employee Communication and Management Strategies

Author: Catherine Racette

Case Objective

This business case of Jack Welch as CEO of GE will demonstrate that when leaders clearly communicate company mission and goals with employees and involve employees in developing and implementing ideas in a systematic and regular way, the company will see success in its workforce and business.

Executive Summary

PepsiCo's Communication Strategy During Product Tampering Scare

Author: Regina Collins

Case Objective

In June of 1993, numerous reports of product tampering were reported involving PepsiCo’s popular Diet Pepsi drink. This case will examine PepsiCo’s response to this crisis through the use of strategic crisis communication (Argenti 211-52).

Case Study: Corporate Blogs as Reputation Management 2.0
Author: Lauren Rodan

Case Objective
An organization is successful in managing its reputation when the identity it aims to project mirrors its image in the public eye (Argenti 83). This case will explore how corporate blogs can aid in reputation management.

Executive Summary